The step-by-step system to realize your dream of a TED talk from idea to audition

The world is waiting for your message...
What’s holding you back from getting your ideas worth spreading out to the right people?

Get Priority access to my 6-week Signature Course:

STEP ON THE RED DOT:  The step-by-step system to realize your dream of a TED talk from idea to audition.



  • What makes an Idea Worth Spreading
  • Know if you have an Idea Worth Spreading
  • How to get discovered
  • Application tips & tricks
  • Choose a good talk topic
  • Create a clear, concise concept to pitch for a 4-18 min talk
  • TEDx interviewing skills
  • Audition Video help: what & how to say it + how to shoot it
  • Get confidence in your idea


  • Videos to guide you through concept, application, to video audition.
  • Checklist of your application journey
  • Private FB support group
  • Weekly Office Hours (Europe/Asia/Oceania & North America/Asia/Oceania)


First SOTRD launch 30 spots SOLD OUT overnight. 




Rick Clemons, Author, podcaster & TEDx speaker

This course inspired me, challenged me, caused me to go deep, and to tap into what i knew to be true: I need to be speaking and making it my life work. Step-­by-­step the content and Soness's guiding hand have helped me gain clarity, confidence, and kept me committed to actually submitting my first TEDx Application...AND I GOT IT!! 
I'm now on the hunt for speaking engagements and enjoying the process. I don't just believe I will get speaking and engagements because of this course and Soness, I know and am manifesting that intention...NOW!
Just landed my first big paying gig. October 19, High School, 2500 students, College preparedness day, two talks, back to back, 1250 students each talk, + one workshop. Here we go! Blessed! Thank God I got a TEDx under my belt.
— Rick Clemons

Hi. I’m Soness Stevens.


As the Head Speaker Coach for multiple TEDx events, I’m in charge of making sure that our speakers connect, engage and move audiences.  I have an in-depth knowledge about how we discover speakers and what we look for in their TED application.

So the real reason I know what happens if you put your mind and soul into getting to the TED stage is that I’ve coached over 108 TED & TEDx speakers around the world. 

But I’m not just a coach. I’ve been working as a professional speaker for 17 years, publishing two books on presentation skills and running a weekly communications TV show that you might have seen on NHK or FOX TV.

I’ve also gone through writing, preparing and performing my own TED & TEDx talks 3 times - so I know exactly what it’s like to feel the highs and lows of the process from the adrenaline-fueled excitement of being selected, through the paralysis of having been selected, the seemingly endless cycle of editing and rehearsing, to the last-minute panic before you finally step onto the stage


Unfortunately, those 30 seats sold out before I could even open it up to you and 200 + who have been waiting for months now.

Now you can stop waiting for your chance to Step On The Red Dot and START stepping forward and closer by taking action-- first come, first served!

I thought…
“What can I do to make it up to you?”

I came up with 3 options.  You choose the option that's best for you now.   


Starting Step On the Red Dot NOW means... 
.....you’ll be ready to audition with confidence from March  2017
..........for the TEDx events July 2017 - December 2017.

Please note that those 30 seats sold out overnight.  I’m adding an extra 3 seats for you.  First come, first spot basis. 


(March 2017 start)  (Value: $197)
Begin your speaking journey both on stage and online with your first steps. 

  • Discover your message
  • Meet the expectations for the right audience
  • Set the goals and objectives in speaking
  • Expound your message into a bigger picture
  • Set the right tone for the right person
  • Discover which venue is comfortable or conducive for you to speak
  • Improve your confidence in your idea worth spreading both onstage & online

Each day you’ll watch a 4-minute video, then take 15 minutes of action steps*, then share with our private Facebook community already 60 members of support.


BETA tester access to the only course to Craft Your Origami TED-Style Talk (coming Summer 2107).  
"Craft your Origami TED-Style Talk" that you can fold beautifully into a 4-18 minute time slot as a TEDx talk and tell your story to engage the audience.

“Craft your Origami TED-Style Talk” is your follow-up program to my “Step On The Red Dot” course.  You’ll create your full TEDx talk and work on speaking techniques that go beyond performing--  You’ll connect, engage and move audiences.  

8 weeks of intensive creation with me and a mastermind of world influencers like you.  Value: $2,000

Value: $3,194 for as little as $997.  You can get started today for $99/month.   

3 quick action takers will receive:
1.  Step On the Red Dot starting January 17, 2017 for speaking at TEDx July 2017-Dec. 2017
(6 weeks) (Value: $997)
2.  "Get Booked to Speak in a Week: from idea to 'We want you!' in 4-minutes a day." March 2017
(7 days) (Value: $197)
3.  Beta Tester access to "Craft your Origami TED-Style Talk"
(8 weeks Summer 2017) (Value:  $2,000)

Total price for all 3 courses valued at $3,194:  save by paying in full $997 or get started today for $99x 12.

Once these 3 seats are filled (by January 17), I won't offer this ever again.  They'll likely be sold out by morning.

Get on the waitlist here


Guaranteed seating in this April 2017 "Step On the Red Dot" course.
It sells out overnight.  Guarantee your spot.  (Limit 30)

Starting Step On the Red Dot in April means...
.....you’ll be ready to audition with confidence June 2017 for the TEDx events December 2017-April 2018).

BONUS:  Begin your speaking journey both on-stage and online with...

"Get Booked to Speak in a Week: from idea to 'We want you!' in 4-minutes a day."  

The simple way to get started speaking. I’ll show you how to simplify the complex process of getting booked to speak on an entry-level both on stage & online for summits, events, podcasts, summits, live stages and online stages.  Even if you have never given a talk, don't know what you'd talk about, or have spoken but want to expand.  
(March 2017 start)  (Value: $197)

Cristin Day 5

Cristin Day 5

...a week later

...a week later

You claim your seat so it won't sell-out on you again.  Limited to 30 seats.  (Offer open Jan. 16-Jan. 30, 2017)

And to get your motor running, you can join Get Booked to Speak in a Week in March.  


You'll receive:

1. Guaranteed seat for Step On the Red Dot in April. (Value $997)
2. Bonus access to "Get Booked to Speak in a Week: from idea to 'We want you!' in 4-minutes a day." in March. (Value: $197)
3. Call me.  Wondering if you have an Idea Worth Spreading for the 2017-2018 Audition+Speaking season?  Call me. Let's explore together for 30 minutes.  Unlike other coaches, I do not do "Discovery Call" sessions.  You want my perspective as a multiple TEDx Head Speaker Coach. I make you dig deep to find the universal truth.  
When exploring Dr. Jamie Koonce's ideas, she said, "Soness makes mundane me interesting."  
I love listening.  You probably know that from my recent TEDx talk.  
(Value: $125) 

Total value:  $1,319

Save your seat for $99 today and make no additional payments until April.    
In April you can choose an additional one-time payment of $898  -or-  11 more monthly payments of $99.  

Even if you change your mind later, that $99 is more than 50% off the $197 price of "Get Booked to Speak in a Week."  In March, if you choose not to join both Get Booked to Speak + Step On the Red Dot, you can get your $99 refunded.  Simple.  

100% Love Guarantee.  If you don't love "Get Booked to Speak in a Week" in March, you can choose to step out before you "Step On the Red Dot" in April with no further payments.   

Get on the waitlist here

OPTION 3:  Give you a 30-MINUTE coaching CALL.  

Wondering you have an Idea Worth Spreading?  Go ahead and ask me.  We’ll explore together if speaking at TEDx is right for you this year.  You must make a booking this week (Jan. 16-23) for dates now through March 1, 2017.  
(Value: $125 which I’ll gift you as a Thank You for waiting)
Here’s my schedule.

What is Step On the Red Dot in detail?

Step On The Red Dot is a 6­ week, multimedia online training program that takes you through the entire TEDx audition process. With the step-by-step training, you’ll be able to craft your talk from idea, through creation, to stepping on the stage or video for your Audition. 

But it’s not just for TEDx: you can use this for all kinds of speaking stages.  Some of my students aim for PechaKucha International, Stand Up for Passion and World Domination Summit.  

Each week, Step On The Red Dot gives you a new set of videos that combine theory with action, so you can start implementing what you’ve learnt right away. Plus, you’ll have access to a tailored mastermind team AND weekly group coaching calls to get booked solid all the way along your speaking journey. 

Unlike other presentation skills programs that tell you that speaking is a performance and focus all training on learning to perform, this program hones in on the real deal:

  • Form authentic connections with your audience
  • Be true to yourself when you’re on stage
  • Turn fears and shyness into confidence
  • Move your audience so they go on to share the unique message that only you can deliver

The best part? You don't need to be an actor, performer or a trained speaker to join this program. You don’t have to learn to be someone else. You can be you. In fact, I'm going to show you how to get the confidence to connect with your audience while staying true to yourself.

Finally, in Step On The Red Dot you’ll learn how to be prepared when you are in fact asked to audition or speak at a TEDx event. I’ve met too many people who scrambled at the last minute, and had to turn down the opportunity because they were not prepared. Speaking in front of a big audience can be frightening - speaking at TEDx can be even more. So in this program, you can learn how to break this mental block so you don’t have to miss out on the audition opportunity of a lifetime.  

But of course the main question is: how do you get to TED? It’s a long road, right? Well, I’ll show you the short route to apply to TED so it doesn’t take years, but months. So if you’ve ever daydreamed of speaking at TED someday, maybe even this year, this course is for you.

Here’s exactly what you’ll learn in each module:


How to find your Idea Worth SpreadingI’ll help you discover your idea, make it clear, concise and replicable. Together, we’ll dig deep to find your heart’s message. I’ll also share with you the 7 Questions that help you shape your idea to its full potential.

"These 7 Questions for an Idea Worth Spreading is GOLDEN!" - Kyle Wood

How to quiet the little voice in your head. You know, the one that says “Who do you think you are? You’re not expert enough. You aren’t ready for TED.” I’ll share with you the exact techniques I use to quiet that voice. Most coaches tell you to shut it up, but you can actually employ that voice at the right time and make it work for you! With these tricks alone you can save thousands of dollars in both therapy and time spent on your talk.

How to Always Be Speaking. While crafting your message, speak on as many platforms as possible: stage, webinars, podcasts, local meetups, everywhere! I’ll show you how speaking wherever you can gives you great experience in connecting with people listening to you.

Why the “Why” Isn’t Enough. Simon Sinek’s TED talk “Start with Why” is just the start. From this video you’ll learn a simple but profound Japanese technique called Kokorozashi or “Heart’s Mission” that you can use to dig deep and discover your true Why behind your talk, your career, and your mission.

"This helped me work out my Idea Worth Spreading. Even when I was applying for this course, I didn't feel like I had a strong idea about what I want to talk about. Now I do!" - Ada Wells

Play to create your central idea. We’ll use creative and playful techniques to make creating your talk’s core statement easy and fun.

How to make your talk relevant to your audience. Here’s the trick: your talk is never really about you - even when you do talk about yourself. Here you’ll learn how you can design any talk with your audience in mind.


How to navigate the Time Maze. Timelines for TED and TEDx applications are hugely different from event to event. A TED event can let a speaker know 1 year to at least 6 months beforehand, while a TEDx event may have selected their speaker 1 week in advance - and preparing in a timeframe like that is an uphill battle. But if you following my timelines, you will be two months ahead of everyone else, saving yourself time and saving yourself from panic.

How to choose between applying, I will personally help you decide which is the best route for you to take depending on your circumstances.

How to find the best events to get selected as a speaker - surprisingly, it’s probably NOT where you thought.

What to fill in the application blanks? Your teammates & I will give you feedback to make sure your application document is clear & concise. Plus, I’ll personally make sure it’s exactly what that event curator looks for in their speakers.

How to relate to your event’s theme. I’ll show you how you can shift your talk with one phrase to speak to the current theme without having to scrap your whole concept.


How to collect the vital elements for your talk - You’ll learn how to make sure your talk is engaging, you have the data to support it, and you have the elements in place to have your audience take action.

I’ll show you the 4-MAP technique to not only get those ideas going but to place them in a coherent structure.

How to use story- - Whether it’s personal stories or case studies, they are vital in supporting your central idea. I’ll also share how to go beyond the Hero’s Journey (so overused!).

How to find your unique voice - some people try hiring a copywriter to write their talk for them. It always breaks apart, because most copywriters will have no idea what your true voice is like - how could they, if you don’t know either? In this section, I will help you discover your authentic voice.

"I did it! I spoke for 2.5 minutes...I got told that I was more prepared than most. Thank you to Soness Stevens and all the members of this fabulous group who took time out to help me with wonderful title suggestions and the polishing of my script. I love and appreciate you all." - Claire


To create your 2.5 minute audition video and prepare for the live talk in five easy steps, I will show you my “Content Design Thinking principles for Innovative Speaking” system:

  • In the Idea Phase I help you brainstorm and develop the ideas that came to you.
  • The second phase, Pro-creation is like creating a prototype, as if you were making a gadget, taping together pens and paperclips to represent what you are trying to make and see how it looks, feels, and get some opinions if this is needed. I’ll show you two different techniques for Pro-Creation so you can work with a prototyping method that feels the best for you.
  • In the third phase, Revision, as rough as it might sound, we begin to invite your team -- that's me and your teammates in the course -- to comment and support you in your creation process.
  • The fourth phase, Production, is when you craft your performance style and rehearse.
  • Finally, it’s time for Feedback, feedback, feedback. The best way to know how audiences will react to your talk is to get feedback way before you ever get to a live event.


In this module, I will help you shoot your 2.5 minute audition video and/or use at your live audition. Beside getting my personal feedback for your video, I will show you how to use your audition to pitch for paid speaking gigs, and how to use your audition on your website to grow your online audience and your personal brand.

"They said I was the most prepared, clear and concise. They could easily see how my 2.5 minute talk could be an 8 minute talk for their event! Everyone came up afterwards asking for my card and I got another gig at that audition!” - Denise

If you sign up to Step on the Red Dot, you will not only get the modules.

You get 2 time zones coaching calls weekly for 6 weeks where I will personally answer your most pressing questions, from:

  • How to get speaking engagements and apply to TEDx
  • What really happens on a TEDx stage
  • What to do if something unexpected happens when you're on stage
  • Laser-sharp feedback on your specific creation process

The Step on the Red Dot community is a great gathering place of like-minded people, where you can exchange experiences, get creative together, and provide inspiration for each other.

“I can’t believe it! I got a TEDx talk! And then another TEDx talk! Taking Step On the Red Dot I went from not knowing what I’d speak on to getting 1, 2 and now 3 TEDx talks in just 11 months from starting the course! I quit driving an Uber, have my first book coming out next month coinciding with my third TEDx talk!”
— Claire Ashman, Cult Survivor, Uber Driver, Mother of 8.

This five module-course is the start of your speaking journey. Step on the Red Dot is the only course with the experience to show you how to apply to speak at TED and TEDx. Are you ready to make turn this daydream into a reality? Join me in Step on the Red Dot and let’s get to work on your Idea Worth Spreading!

Get on the waitlist here