The step-by-step system to realize your dream of a TED talk from idea to audition

The world is waiting for your message...
What’s holding you back from getting your ideas worth spreading out to the right people?


Lead the way as a TED speaker.
Share your vision.

Change the world.

Step on the Red Dot™  

The only step-by-step system to realize your dream of a TED talk from idea to audition.

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The World is waiting for your message...

What's holding you back
from getting your ideas worth spreading
out to the right people? 

Are you ready to take that next step that leads to the TED stage? 


You’ve hit a point in your business or your professional career where you have your message, people ask you to share more, and you practice what you preach. You’re starting to get ahead, you’ve figured some things out.

But something’s missing. You’re not there yet.

You’re missing that elusive next step that would really help you make your mark.

You might see it as a goal you’re heading towards. Or it might be just a faint dream somewhere in the distance. Either way...

You know that speaking at TED or TEDx can help you build your platform, be seen as an expert, and make a difference in people’s lives...

But you’re stuck. You might be thinking:

  • Who am I to be giving a TED talk? There are so many others who are more qualified. I’m not an expert!
  • Is my idea TED worthy? Someone else has already said what I know.
  • Oh, I could never do it. I’m not talented ­- I wasn’t born a speaker.
  • Am I ready to do this? I don’t have the guts to speak on stage.
  • I’d like to speak on a TED stage, but I don’t even know what I’d talk about!
  • Do I even have a TED­worthy idea in me?
  • And even if I did... how do I get there? I don't even know where to start!

Whatever your doubts are right now, I ask that you put them aside for just two minutes, and let me ask you another question:  What would it look like to Step On the Red Dot™?


Imagine, just for a moment, that six months from now, you’re standing in the middle of the red dot, and you’ve just finished your first TED talk. There’s a moment of silence, and then...thunderous applause. And you just stand there, taking it all in, knowing in your body, heart and soul that this is it - you’ve done it!

And as you come off that TED stage, the applause slowly fading, there’s the people lining up, waiting for you. Wanting to exchange business cards. Asking for your advice. Wanting to just take a selfie. Or thanking you with a big smile and tears rolling down their cheeks - thanking you for changing their lives.

Now I want you to stay with that for a moment. How does that feel? The rush, the adrenaline, the knowing that you were able to connect, engage, to move your audience to action, to make change in minds and hearts.

And after you get home, the rush is gone, and you slowly get back to your normal life. First it feels like nothing’s changed...but then the email notifications start popping up on your laptop. You’re getting invited to speak at the big events, the ones with the audiences you know will embrace your ideas. It was true what they said - a TED talk really is a stepping stone. Soon, you’re fully booked with clients and appointments, you’re actually getting paid for your work (finally!), but most importantly - you can finally feel you are making a difference in the world.


Does that sound too good to be true? It’s not. Like many people I know, I’ve gone through this exact same journey.

Hi. I’m Soness Stevens.

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As the Head Speaker Coach for multiple TEDx events, I’m in charge of making sure that our speakers connect, engage and move audiences. Plus, since I’ve been on the team for years, I have an in-depth knowledge about how we discover speakers and what we look for in their TED applications.

So the real reason I know what happens if you put your mind and soul into getting to the TED stage is that I’ve coached over 12o+ TED & TEDx speakers around the world. 

But I’m not just a coach. I’ve been working as a professional speaker for 17 years, publishing two books on presentation skills and running a weekly communications TV show that you might have seen on NHK or FOX TV.

I’ve also gone through writing, preparing and giving my own TED Global + 4 TEDx talks - so I know exactly what it’s like to feel the highs and lows of the process from the adrenaline-fueled excitement of being selected, through the paralysis of having been selected, the seemingly endless cycle of editing and rehearsing, to the last-minute panic before you finally step onto the stage.


what is the purpose of TED talks?

While TEDx is not the be-all-end-all, it is currently the new book deal. This will be the first port of call because it will bring us results quicker and this notoriety will position your later efforts.

You’ll find it easier to get more bookings, meetings, and sales if you could boast public profiles portraying more of an expert status.

Many of the ‘big names’ respect and listen to TEDx talks.   It brings their positioning from a place of “I'm a speaker” to “I'm a TEDx speaker”.

It’s not going to happen overnight. There's a process.

From the spark of an idea to being ready to step on the red dot, your TED-Worthy talk is not accomplished overnight or even in several weeks!  In reality, most speakers start developing their ideas 1 year in advance.  


"Soness, you have a way of adding humor to the process, and your encouragement is beyond wonderful! The amount of time and attention you spend with us during the private call sessions is my favorite part (even though I couldn't attend them all...and they went a bit long). Also, so much really excellent content...and the template, and organizing our information to be 'ready' in the near future when we have more engagements."


We'll do it with graceful steps that take you to the stage to step on the red dot. and the creation process of fashioning your talk with ORIGAMI innovativeness for the TED-style stage, keynote talk and workshops. 

How do you train to speak at TED?

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  • Step on the Red Dot™️ the only step-by-step system to realize your dream of a TED talk from idea to audition.

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  • Origami Talks™️: Transform your ideas for TED, keynotes and workshops--Folding 3 forms and beyond.

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Introducing Step on the Red Dot

Step On The Red Dot™ is the premier program to apply to speak at TED, TEDx and TED-style events. With Soness’s private step-by-step training, you’ll be able to craft your talk from idea, through creation, to stepping on the stage to deliver your talk. Speaker training with Soness will help you make all your talks TED-worthy.

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But it’s not just for TED: you will get access to strategies to get you speaking ASAP so you can become the go-to expert in your field, a pioneer who leads a movement.

Tailored for your timing, Step On The Red Dot™ private training isn’t just theory or accountability. Soness combines theory with action, so you can start implementing what you’ve learnt right away. Plus, you’ll have access to Soness for feedback on each step of your TED application process.

Unlike other presentation skills programs that tell you that speaking is a performance and focus all training on learning to perform, this program hones in on the real deal:

  • Form authentic connections with your audience

  • Be true to yourself when you’re on stage

  • Turn fears and shyness into confidence

  • Move your audience so they go on to share the unique message that only you can deliver

The best part? You don't need to be an actor, performer or a trained speaker to join this training. You don’t have to learn to be someone else. You can be you. In fact, I'm going to show you how to get the confidence to connect with your audience while staying true to yourself.

Finally, in Step On The Red Dot™ Private Training you’ll learn how to be prepared when you are in fact asked to speak at a TED event. I’ve met too many people who scrambled at the last minute, and had to turn down the opportunity because they were not prepared. Speaking in front of a big audience can be frightening - speaking at TED can be even more. So in this coaching, you can learn how to break this mental block so you don’t have to miss out on the opportunity of a lifetime.

But of course the main question is: how do you get to TED? It’s a long road, right? Well, I’ll show you the short route to apply to TED so it doesn’t take years, but months. So if you’ve ever daydreamed of speaking at TED someday, maybe even this year, this course is for you.

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Here’s exactly what you’ll learn in each module:


How to find your Idea Worth SpreadingI’ll help you discover your idea, make it clear, concise and replicable. Together, we’ll dig deep to find your heart’s message. I’ll also share with you the 7 Questions that help you shape your idea to its full potential.

"These 7 Questions for an Idea Worth Spreading is GOLDEN!" - Kyle Wood

How to quiet the little voice in your head. You know, the one that says “Who do you think you are? You’re not expert enough. You aren’t ready for TED.” I’ll share with you the exact techniques I use to quiet that voice. Most coaches tell you to shut it up, but you can actually employ that voice at the right time and make it work for you! With these tricks alone you can save thousands of dollars in both therapy and time spent on your talk.

How to Always Be Speaking. While crafting your message, speak on as many platforms as possible: stage, webinars, podcasts, local meetups, everywhere! I’ll show you how speaking wherever you can gives you great experience in connecting with people listening to you.

Why the “Why” Isn’t Enough. Simon Sinek’s TED talk “Start with Why” is just the start. From this video you’ll learn a simple but profound Japanese technique called Kokorozashi or “Heart’s Mission” that you can use to dig deep and discover your true Why behind your talk, your career, and your mission.

"This helped me work out my Idea Worth Spreading. Even when I was applying for this course, I didn't feel like I had a strong idea about what I want to talk about. Now I do!" - Ada Wells

Play to create your central idea. We’ll use creative and playful techniques to make creating your talk’s core statement easy and fun.

How to make your talk relevant to your audience. Here’s the trick: your talk is never really about you - even when you do talk about yourself. Here you’ll learn how you can design any talk with your audience in mind.


How to navigate the Time Maze. Timelines for TED and TEDx applications are hugely different from event to event. A TED event can let a speaker know 1 year to at least 6 months beforehand, while a TEDx event may have selected their speaker 1 week in advance - and preparing in a timeframe like that is an uphill battle. But if you following my timelines, you will be two months ahead of everyone else, saving yourself time and saving yourself from panic.

How to choose between applying, I will personally help you decide which is the best route for you to take depending on your circumstances.

How to find the best events to get selected as a speaker - surprisingly, it’s probably NOT where you thought.

What to fill in the application blanks? Your teammates & I will give you feedback to make sure your application document is clear & concise. Plus, I’ll personally make sure it’s exactly what that event curator looks for in their speakers.

How to relate to your event’s theme. I’ll show you how you can shift your talk with one phrase to speak to the current theme without having to scrap your whole concept.


How to collect the vital elements for your talk- You’ll learn how to make sure your talk is engaging, you have the data to support it, and you have the elements in place to have your audience take action.

I’ll show you my EEEE's of speaking technique to not only get those ideas going but to place them in a coherent structure. If you follow academic journals, yes, this is one of my 3 publications on presentation skills.

How to use story- - Whether it’s personal stories or case studies, they are vital in supporting your central idea. I’ll also share how to go beyond the Hero’s Journey (so overused!).

How to find your unique voice - some people try hiring a copywriter to write their talk for them. It always breaks apart, because most copywriters will have no idea what your true voice is like - how could they, if you don’t know either? In this section, I will help you discover your authentic voice.

"I did it! I spoke for 2.5 minutes...I got told that I was more prepared than most. Thank you to Soness Stevens and all the members of this fabulous Step On The Red Dot Mastermind group who took time out to help me with wonderful title suggestions and the polishing of my script. I love and appreciate you all." - Claire


To create your 2.5 minute audition video and prepare for the live talk in five easy steps, I will show you my “Content Design Thinking principles for Innovative Speaking” system:

  • In the Idea Phase I help you brainstorm and develop the ideas that came to you.
  • The second phase, Pro-creation is like creating a prototype, as if you were making a gadget, taping together pens and paperclips to represent what you are trying to make and see how it looks, feels, and get some opinions if this is needed. I’ll show you two different techniques for Pro-Creation so you can work with a prototyping method that feels the best for you.
  • In the third phase, Revision, as rough as it might sound, we begin to invite your team -- that's me and your teammates in the course -- to comment and support you in your creation process.
  • The fourth phase, Production, is when you craft your performance style and rehearse.
  • Finally, it’s time for Feedback, feedback, feedback. The best way to know how audiences will react to your talk is to get feedback way before you ever get to a live event.

"I did it! I spoke for 2.5 minutes… I got told that I was more prepared than most. Thank you to Soness Stevens and all the members of this fabulous group who took time out to help me with wonderful title suggestions and the polishing of my script. I love and appreciate you all." -- Claire Ashman, 3x TEDx speaker, Cult Survivor, Author

"It's not the audience's job to care. It's your job to make them care."
--Soness Stevens, TED Global and 4-time TEDx speaker, Founder and CEO of Your Speaking Journey


In this module, I will direct you to shoot your 2.5 minute audition video and/or use at your live audition. Beside getting my personal feedback for your video, I will show you how to use your audition to pitch for paid speaking gigs, and how to use your audition on your website to grow your online audience and your personal brand.

"They said I was the most prepared, clear and concise. They could easily see how my 2.5 minute talk could be an 8 minute talk for their event! Everyone came up afterwards asking for my card and I got another gig at that audition!” - Denise

When you do Step on the Red Dot™ private coaching, you will not only get coaching.

You get coaching on

  • How to get speaking engagements and apply to TEDx

  • What really happens on a TEDx stage

  • What to do if something unexpected happens when you're on stage

  • Laser-sharp feedback on your specific creation process

Plus, you can get feedback and support if you choose from Soness’s previous speakers in the Step on the Red Dot™ community is a great gathering place of like-minded people, where you can exchange experiences, get creative together, and provide inspiration for each other.

What an amazing experience of deeply connecting with others, being coached by Soness and actually getting the work done in one go.
--Sobia Asad, Step on the Red Dot graduate

I learned from today's call that knowing others well means knowing about yourself well. I really recommend everyone here to show up for Soness's call tomorrow!
--Kai Fujii, TEDx speaker, Kawasaki Musa Concert Hall coordinator, Graduate of Step on the Red Dot

Love the "office hours" as Soness comes prepare to educate and inspire. I leave encouraged to open even further to my "essence."
--Marika Baris,
Founder & Executive Director at My Baby Angel Foundation

This is the start of your speaking journey. Step on the Red Dot™ Private Training is the only course with the experience to show you how to apply to speak at TED and TEDx. Are you ready to turn this daydream into a reality? Join me on Step on the Red Dot™ Private Training and let’s get to work on your Idea Worth Spreading!

“I want to speak at TED. What’s the process?”

Meet Victoria. 

Halfway through the course, she surprised us with this lovely explanation of her journey through Step On the Red Dot™ course.

Victoria Welsby of Bam! Pow! Life! dreamt of speaking at TEDx but didn't know how to get started. In her testimonial, Victoria shares how working with TED speaker coach Soness Stevens of Your Speaking Journey made her dreams come true.

Lucretia Ackfield, Intuitive Advocate, shares the ups and downs, frustrations and insights on her journey to develop her TED-Worthy idea with Soness Stevens in Step On The Red Dot™.

Step on the Red Dot™️

The only step-by-step system to realize your dream of a TED talk from idea to audition.

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Step on the Red Dot™️

The only step-by-step system to realize your dream of a TED talk from idea to audition.



I only work with speakers who have unique ideas worth spreading.  You've gotta be committed to spreading an idea for the betterment of humanity--not for only self-promotion.  

Simply enter your name, answer a few questions, and click submit.  Then we'll connect for a chat to see how we can work together to make your ideas worth spreading.  

Your application deadline is coming up soon! Time is of the essence both for your talk and for our time to work together. For the Apply to speak at TEDx package, the pricing varies based on how much time we need to cram in!  



I know a lot of speaker coaches charge $10,000-$60,000 USD for TED talk coach. One of my speaker’s told me how a TEDx coach approached him with a “pay-to-play” opportunity: $100,000 giving him a TEDx talk at the TEDx event she produces.

How sad! She didn’t even believe in him. He didn’t feel she thought his idea was good enough—to think he couldn’t get another event? And you know what? His idea was brilliant! Life-shifting! He made it on his own accord.

And some of coaches promise to write your talks for you…then outsource it to a speech writer. They charge a fortune for keeping you accountable and then hiring someone else at a lower rate to write your talk.

I believe in my speakers.

When we work together, you will get booked to speak at TEDx or a TED-style event.

You will walk on stage with confidence knowing you have ownership of your talk.

I believe Ideas Worth Spreading do not belong to the elite—They belong to everyone. That includes you.


If you have 3 months before your application deadline: $4997 US total.
Rushing with only 2 months before the big day? $5497 US total.
Cramming in only 1 month before? Oh, my! $6497 US total.


Do I need all of the sessions?

Yes, if you want to give a talk to transform the lives of the audience and those who watch. If you just want to check a TEDx talk off your bucket list, this isn’t the right program to commit to speaking at TED.

But here’s the thing…I don’t take on clients who I don’t believe in. And I’ll tell you directly.

Just ask my speaker Shirley.

She had an idea and I told her directly I saw something deeper in her. She resisted and was frustrated but then the real idea clicked.

The week she applied to speak at 6 TEDx events, she got invitations to interview and speak at 5 TEDx events!

Meet TEDx speaker Kelly Charles-Collins.

Kelly knew exactly what she wanted to speak about: The Bystander Effect.


She’s a lawyer on a mission to change how society stands up for values. Kelly is an author of 2 books, a National Speaker Association speaker and travels nationwide to deliver trainings.

Knowing all this and her brilliance, to fine tune the idea to be values-centric and nail it for the best events in the southern part of the USA, she knew just filling in an application off the cuff wouldn’t get her the talk of her dreams.

Kelly wondered…

How to apply to speak at TEDx?

We put in 13 hours of coaching together. (In addition to her self-work and my re-working and reviewing).

It paid off! She landed TEDxOcala and a second TEDx venue as well!

The organizers said it was the best application they’d ever seen! Of course they wanted her!

Kelly Charles-Collins was committed to making sure she had an idea worth spreading.




What if I’ve got it all together and I just found you right now to do a quick check-in?
If you have less than one month to your talk, we can't do the full TEDx package.  I'm not a psychic, but we can do one-to-one touch-up coaching at $850 per 90-minute session-billed like the psychic hotline.


Do i wait to get accepted to speak at TED? 

My speakers get booked to speak at TEDx and TED-style events.  BUT...it seems to happen quickly.  

Megan got selected as a TEDx emergency speaker with only 6 days to prepare!  Fortunately, we had already crafted her talk.  She was ready!

Rick had a week to fly across the world and deliver his TEDx talk of a lifetime!  Fortunately, we'd already been working on his talk before he was booked.  He nailed it!

Kai had 5 days when she got the last minute TEDx call out of the blue!  Fortunately, we crafted a talk for PechaKucha just 2 days before and she was brilliant!

This keeps happening to my speakers! 

How can you prepare for opportunity? 

When opportunity knocks, you gotta be fully prepared so you can say, "Yes, please and thank you!"


What is the key to a TED talk with impact?

Making every line have impact! Together in this intimate group, we will make sure each line aligns with your values, expresses your personality and resonates in the audience's minds.

"Because it's not about how great your talk is on stage.  The true measure of greatness is how it reverberates afterwards." 

--Soness Stevens


let's create that talk

If you want to speak on a TEDx stage in 2020, this is your chance.

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Cathy Garner, the Relationship Artist, dared to dream of speaking at TED or TEDx, but as an entrepreneur relationship coach working from home, while due to her beloved's work, solo caring Monday - Friday 2 small children in the countryside of the UK, it was hard to see her vision coming true.
How did Claire Ashman get booked to speak at TEDx 4 times? Claire shares her testimonial of how she worked with TED Speaker coach Soness Stevens of Your Speaking Journey. Claire is a cult survivor from Australia. Check out her TEDx talks.

I call my group in Soness' course, "my TEDx family." They are absolutely awesome... To be able to prepare for my TEDx talk with the group, to share my notes, my trial videos, and be given feedback--Gold. Can’t ask for anything better!
---Claire Ashman, Cult Survivor, 3 x TEDx speaker, Author

Ever since giving 3 TEDx talks I found that it has been a bit of a roller coaster because I've had magazine articles written about me, I've been interviewed online, I've done two interviews on Brisbane radio, and my most recent interview has been for BBC worldwide radio called “The Conversation.” ….While in the UK, I appeared on “This Morning” which is one of Britain's highest-rated morning shows.

I am able to actually speak very easily in all of these interviews...And in a way,I don't even have to prepare for the interviews because I've done all the work with Soness and I can just literally pluck all these things out of the air and speak really, really easily.

--Claire Ashman, 3 x TEDx speaker, Cult Survivor, Author

Rick Clemons, author of "Frankly My Dear, I'm Gay" and podcaster, and now TEDx speaker, share his journey from dreams of speaking at TEDx to flying all the way to Tokyo, Japan to speak.
Lucretia, inspired at the mid-point of her course spontaneously made a testimonial video for Soness of Your Speaking Journey. What a delight! New to speaking, doing this speaking work, she's shifted directions in her business, speaking online, podcasts, and getting her first stages! She's aiming for this coming year.