"It’s very easy to be viewed as an expert when you’re on stage. It’s very hard to write a blog post and say “Hey, guys. I’m an expert,” because it’s just a blog post. Anyone can write a blog post. But I actually saw when I first started speaking, and you speak in front of a crowd of people – whether it’s 20, 30, 50, 100, 200, 500, 1000 people, it doesn’t matter – when you get off stage, people come up to you, and ask questions, and defer expertise to you because you were the guy on the stage with the microphone. It’s a much easier and better way to establish that instant authority." -- -- Derek Halpern, founder of Social Triggers